Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A high-quality product or service is only half the story. If you can earn the trust of your customers with five-star service, you might just secure their loyalty too.
A business’s customers are their biggest assets. Without them, no business would thrive. Simply acquiring customers, though, is not enough. You cannot pick them up and drop them whenever it pleases you, you need to retain them, and you need to utilise your relationship with them so both parties are satisfied.
Getting customers, clients and employees to trust you can be complicated, but it is imperative for success. If you get others to trust you, it’s easier to grow and nurture your business and give everyone excellent service.
There are many ways you can build trust here are our top 5:
1. Be honest and transparent
If you want to gain your customers’ trust, there are no shortcuts; you’re going to have to earn it. How do you do that? Well, a great starting point is to be open and transparent about your products and services and what customers can expect of you as a company.
Forget about making exaggerated claims about how you’ve invented the best thing since sliced bread. Modern customers are wise to gimmicks and hype. Just be straightforward.
Give your customers all the information they need – including clear pricing and even limitations – to help them make an informed decision. The more clued up a customer feels, the more likely they are to give you repeat business.
2. Know your target audience
Market research was seen as a bit of a gimmick not that long ago. But it’s more important than ever in an age where consumers crave a personalised experience rather than a one-size-fits-all approach.
Conducting thorough research into your customers’ needs, their common issues and pain points will help you to develop tailored solutions and messages that resonate with them on a very individual basis.
3. Share reviews
What do employers, landlords and consumers all share in common? They all demand references to find out whether the people they’re dealing with are trustworthy and reliable.
When was the last time you made a restaurant reservation without first checking their reviews? Word of mouth recommendations are important.
We trust the experiences of others over the claims of a company. Reviews can help a customer to build up a strong and immediate impression of a brand’s goods and their customer service credentials.
4. Put a face to the name
If you can’t meet your customers and, let’s face it, there are only a certain number of hours in the day. At the very least you should aim to have a comprehensive “meet the team” page.
In your efforts to help your customers to feel connected to your brand, it’s useful to show them the people behind the products. That’s where you can build empathy and rapport on a human scale.
5. Be contactable
A business’ contact page is the touchpoint of interaction with their customers. For that very reason it can be one of the most visited pages on any website.
In spite of this, however, many people overlook the significance and consequently the design and user experience of their contact page. Improving the conversion rate of your contact page can benefit your business and providing a human touch to proceedings can help to convert purchasers into customers.
It’s a great idea to provide as many avenues for connection as possible: phone numbers, your email address, social media handles and live chat functionality.