Starting a business is exciting – and scary. I’ve started more businesses than I’d care to admit. Starting and stopping, I become scared, over whelmed and in many cases, unsure of what my next step forward should be.
In my experience, it’s a bit like driving through a thick mist, like a heavy fog, where you are only able to see a few feet in front of your windshield, you don’t actually know what’s coming up ahead until it’s right there in front of you.
- Don’t listen to statistics
People love to throw around the statistic that 95 percent of business fail. Don’t listen to that, it’s an excuse to make you feel comfortable about giving up.
“It’s not working!” Guess what, everything IS working. You may just need to try something new, or different, or make some changes. Look at new avenues, do a bit more research, look at ways to innovate yourself. If you feel very passionate about what you do, don’t give up just because you feel it hasn’t worked.
If people don’t know you, and you have no credibility, why should they trust you and your business? Expanding your network of loyal customers takes time. You have to work hard at gaining trust from potential customers. Think freebies, tips and videos where they can associate your personality with your business. The market has greatly shifted from mass media to a personalised customer journey. So DO make sure customers feel like they unique and not just a number.
Nearly every entrepreneur I know suffers from the same curse: we like to start things more than we like to finish them. In other words, if you are a good entrepreneur, you’ll have a lot of great ideas, most of them would probably work out well and make you a lot of money. However, that doesn’t mean you should pursue them. Pick one and go with it, don’t chop and change and remain focus at the task at hand.
Nearly every entrepreneur I know suffers from the same curse: we like to start things more than we like to finish them. In other words, if you are a good entrepreneur, you’ll have a lot of great ideas, most of them would probably work out well and make you a lot of money. However, that doesn’t mean you should pursue them. Pick one and go with it, don’t chop and change and remain focus at the task at hand.
Nearly every entrepreneur I know suffers from the same curse: we like to start things more than we like to finish them. In other words, if you are a good entrepreneur, you’ll have a lot of great ideas, most of them would probably work out well and make you a lot of money. However, that doesn’t mean you should pursue them. Pick one and go with it, don’t chop and change and remain focus at the task at hand.
